By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being.

Science knows about the correlation of cancer and alcohol use since the 1980s. The International Agency for Research in Cancer (IARC), the WHO’s research body, classifies alcohol as class one carcinogen since 1988. Alcohol can also significantly drain family budgets, since costs for NCD-related health care, medicines, and costs for alcohol diverts the household’s income and resources from ensuring food and nutrition security and from basic education.

In India, NCDs are estimated to account for 60% of all deaths. India stands to lose $4.58 trillion before 2030 due to NCDs and mental health conditions. Cardiovascular diseases, accounting for $2.17 trillion and mental health conditions ($1.03 trillion), will contribute to major economic losses. This contrasts starkly with the cost of action: $111 billion a year to implement a set of NCD “best buy” interventions in all developing countries.

The Healthy India Alliance which Nada India is a part of works with a mission to create an enabling environment for active participation of health and non-health Civil Society Organizations (CSOs) to prevent and control NCDs through effective policies, partnerships and programmes.

Nada India as a Governing board member of the Healthy India Alliance sees it as an opportunity to build partnerships for strengthening systems related to alcohol prevention, treatment and rehabilitation in India. Need has been identified to overcome the stigma and blame and should be associated with NCDs and its associated risk factors in order to empower and ensure the entitlement of the people effected and affected by NCDs to assert their right to health.

It is clear that only a comprehensive drug demand reduction policy will allow India to achieve Goal 3 of the 2030 Agenda. With the accelerating NCDs epidemic, alcohol-fueled violence against women, and children being exposed to grave harms associated with alcohol and other drugs the threats to healthy lives and well-being for all are massive.